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Inside Aurum Impact: How a Family Office Is Redefining Purpose-Driven Investing

In this episode of 0100 Impact Talks, we speak with Kelley Luyken, Fund Investor and Impact Lead at Aurum Impact— a family office taking a distinctly open and catalytic approach to impact-driven investing. With experience spanning climate science, sustainable finance, and early-stage venture capital, Kelley brings a holistic perspective on how private capital can be mobilised to address complex social and environmental challenges.

Operating in a space traditionally defined by discretion, Aurum Impact takes a different path. The family office publicly shares its impact frameworks and methodologies, aiming to encourage peers to move from passive or “silent” capital toward more intentional, catalytic strategies. As Kelley explains, transparency isn’t just a value — it’s a lever for change that helps lower the barrier for other families exploring impact investing.

The conversation also explores Aurum Impact’s dual investment model, which combines direct startup investments with fund allocations. Free from the constraints of standard 10-year fund cycles, the team can take a longer-term view — supporting hardware-intensive climate solutions, experimenting with alternative financing structures such as debt, and backing sectors often overlooked by traditional venture capital.

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