Family offices have long been considered the “quiet capital” of private markets—discreet, patient, and often focused on traditional asset classes. In our latest interview with Merel Kraaijenbrink, COO of Dealflow, we dive deep into Europe’s evolving venture capital landscape, that’s starting to change. A new generation of wealth holders is pushing for more active, impact-driven engagement, turning family offices into strategic, hands-on investors. Still, bringing them fully into the VC ecosystem remains a challenge—one that requires trust, education, and alignment.