A Placement Agent is an intermediary firm that raises capital for private equity and venture capital funds. Placement agents connect PE/VC fund managers with prospective investors through extensive business networks and marketing efforts. They identify suitable investors whose investment goals align with the strategy and sector focuses of the PE/VC fund. Placement agents arrange introductions, conduct pitching presentations, provide information on the fund's terms and strategy, negotiate conditions and facilitate the legal process of committing capital. Placement agents minimize fundraising efforts for PE/VC fund managers and streamline securing investor commitments. Leading global placement agent firms include UBS, Credit Suisse, Lazard and Campbell Lutyens.
As private equity adapts to a prolonged high-cost environment, investors are being forced to rethink how they source deals, create value, and deploy capital. Ahead of her appearance at 0100 Europe (April 21–23), we spoke with Geraldine O’Keeffe, Partner at EQT Healthcare Growth, about how one of Europe’s leading investment platforms is transiting today’s market dynamics—across healthcare, technology, and beyond.
